Description
The history of Mack s Lure is inextricably linked to the entrepreneurial spirit of Vern McPherson its founder. The story begins in a small grocery store where Vern sold a groundbreaking lure aptly named the Wedding Ring for the Swarovski sparkly crystal beads featured in its center. McPherson s lure is world-famous among trout and kokanee fishermen and is irresistible to walleye and other larger game fish as well. Anglers often say when nothing else is working throw a Wedding Ring on it. From humble beginnings in a small town an international brand was born.
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