Nichols Lures Pulsator Metal Flake Double Willow Spinnerbait Bluegill 3/4-Ounce

No matter what you want in your tackle box we can take care of you. Spinnerbaits Jigs Flutter Spoons and multitudes of terminal tackle are all part of our extensive line-up of products. Founded in 1989 Dave Nichols began by creating jigs and spinnerbaits out of his garage in East Texas. From there the company grew adding new and innovative products at every turn. In 2012 Dave and his wife Lynn sold the company to Brooks Woodward the current owner and operator. Each morning Brooks wakes up goes into work sits down at his desk and begins hand-crafting each lure that comes his way. We still value high-quality hand-made American products and plan on continuing a 30 year old legacy the right way with hard work and determination.